Never Give Up (2023)
A Chinese workplace comedy-drama about a once-celebrated innovation team at Gaofa Electronics fighting to rediscover its creative spark.
Never Give Up - Series Information
- Original Title: 今日宜加油
- First Air Year: 2023
- Last Air Year: 2023
- Created by: Kwak Baek Soo
- Type: TV Series
- Genres: Drama, Comedy
- Episode Runtime: Average runtime per episode (30 minutes)
- Number of Seasons: 1
- Number of Episodes: 40
- Status: Ended
- Original Language: Chinese
- Spoken Languages: Mandarin
- Networks: iQiyi
- Alternative Titles: Jin Ri Yi Jia You (CN), Never Give Up (US)
- Production Companies: iQIYI
- Production Countries: China
Never Give Up - Plot
The third planning department of Gaofa Electronics Group is a brainstorming department responsible for innovation. It has successfully proposed the "Gaosi 3s" cross-generation model, which has become the main product of the group for ten years and has established Gaosi Electronics as a leader in the industry. It has become a highly prized department, but since then, they have been stagnant, and they ran out of ideas. Now it's been rendered to a useless department!
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Never Give Up - Cast & Crew
Creator(s)
- Kwak Baek Soo
Main Cast
- Ryan Zheng
- Chen Yuqi
- Dylan Wang
- Shaogang Zhang
- Liang Chao
- Zhong Lili
- Wu Yaheng
- Cheng Zi
- Yuan Wenkang
- Yu Shi
Writers
- He Wenjun
Never Give Up - FAQs
What is Never Give Up about?
Never Give Up follows the third planning department of Gaofa Electronics, once celebrated for launching the hit "Gaosi 3s" model, now reduced to a stagnant, overlooked team. The series blends workplace comedy and drama as the crew scrambles to rediscover their creative spark and restore the department's former prestige.
Who are the main actors in Never Give Up?
The series stars Ryan Zheng as Li Tianran, Chen Yuqi as Fan Sisi, and Dylan Wang as Bai Mashuai. Supporting cast includes Shaogang Zhang, Liang Chao, Zhong Lili, Wu Yaheng, Cheng Zi, Yuan Wenkang, and Yu Shi, all playing members of the struggling innovation team.
Where can I watch Never Give Up?
Never Give Up is available on iQiyi. For a full breakdown of streaming options in your region, JustWatch is a handy tool to check current availability across platforms.
How many episodes does Never Give Up have?
Never Give Up consists of 40 episodes, all contained within a single season. Each episode runs approximately 30 minutes, making it an easy binge-watch for fans of light workplace comedies with a dramatic edge.
Is Never Give Up based on a true story?
Never Give Up is a fictional workplace comedy-drama and is not based on a true story. It draws on relatable themes of corporate stagnation, team dynamics, and the pressure to innovate, but the characters and storyline are entirely original creations.
Is Never Give Up worth watching for office comedy fans?
If you enjoy lighthearted workplace comedies with a warm ensemble cast, Never Give Up delivers exactly that. The dynamic between Ryan Zheng, Chen Yuqi, and Dylan Wang keeps things engaging, and the short episode runtime makes it easy to fit into a busy schedule.
What genre is Never Give Up?
Never Give Up is a Drama and Comedy series — a workplace comedy-drama set in the corporate world of consumer electronics. It balances humor with genuine character development, making it appealing to fans of both genres.
What are similar shows to Never Give Up?
Fans of Never Give Up might enjoy Stand Up Start (2023) and The New Norm (2024) for their workplace comedy vibes, or Once Upon a Small Town (2022) and Love Scout (2025) for similarly warm ensemble storytelling. Land of Women (2024) and Farzi (2023) are also worth exploring.
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