Ms. Incognito (2025)

A sharp-witted bodyguard, a stolen identity, and a village that's harder to fool than any enemy — Ms. Incognito is South Korea's most charming undercover caper of 2025.

Ms. Incognito - Series Information

  • Original Title: 착한 여자 부세미
  • First Air Year: 2025
  • Last Air Year: 2025
  • Created by: Park Yoo-young, Hyun Gyu-ri
  • Type: TV Series
  • Genres: Crime, Drama
  • Episode Runtime: Average runtime per episode (70 minutes)
  • Number of Seasons: 1
  • Number of Episodes: 12
  • Status: Ended
  • Original Language: Korean
  • Spoken Languages: Korean
  • First Air Date: September 29, 2025 (South Korea - 15)
  • Networks: ENA
  • Alternative Titles: 善良的女人夫世美 (CN), Госпожа Инкогнито (RU), Ms Incognita (MX), Good Girl Bok Se-mi! (KR), 善良的女人夫世彌 (TW)
  • Production Companies: Kross Pictures, KT Studio Genie
  • Production Countries: South Korea

Ms. Incognito - Plot

A bodyguard hides in a village as a kindergarten teacher to avoid her boss' enemies – but faces a new challenge in a skeptical strawberry farmer!

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Ms. Incognito - Cast & Crew

Creator(s)

  • Park Yoo-young
  • Hyun Gyu-ri

Main Cast

  • Jeon Yeo-been
  • Jung Jin-young
  • Seo Hyun-woo
  • Jang Yoon-ju
  • Joo Hyun-young
  • Moon Sung-keun
  • Seo Jae-hee
  • Kim Jae-hwa
  • Park Jeong-hwa
  • Cho Yu-jin

Writers

  • Hyun Gyu-ri

Ms. Incognito - FAQs

What is Ms. Incognito about?

Ms. Incognito follows Kim Young-ran, a skilled bodyguard who goes undercover as a kindergarten teacher in a small village to shield her boss from dangerous enemies. Her carefully maintained cover gets complicated when a sharp-eyed, skeptical local strawberry farmer starts questioning everything about her.

Who plays the lead role in Ms. Incognito?

Jeon Yeo-been leads the cast as Kim Young-ran, also known as Bu Se-mi, the bodyguard-turned-kindergarten-teacher at the heart of the story. Jung Jin-young plays Jeon Dong Min, the suspicious strawberry farmer whose curiosity threatens to unravel her disguise.

Where can you stream Ms. Incognito?

Ms. Incognito is available to watch on Rakuten Viki, where it can be streamed with a subscription or with ads. For a full overview of viewing options available in your region, JustWatch is a handy resource to check current platform availability.

Is Ms. Incognito a romance or action series?

It's a satisfying blend of both. Ms. Incognito mixes crime-thriller tension with romantic comedy energy, built around a hidden-identity premise. The push-and-pull between a tough bodyguard maintaining her cover and a skeptical farmer who won't leave her alone gives the series its distinctive charm.

How many episodes does Ms. Incognito have?

Ms. Incognito consists of 12 episodes across a single season, with each episode running approximately 70 minutes. The series aired on South Korean cable network ENA and concluded in 2025.

When did Ms. Incognito first air?

Ms. Incognito premiered on September 29, 2025, in South Korea on the ENA network. The series was rated 15 for South Korean audiences and wrapped up its single season the same year.

Who created and wrote Ms. Incognito?

Ms. Incognito was created by Park Yoo-young and Hyun Gyu-ri, with Hyun Gyu-ri also serving as the series' writer. The show was produced by Kross Pictures and KT Studio Genie for the ENA network in South Korea.

What are similar shows to Ms. Incognito?

Fans of Ms. Incognito tend to enjoy Healer (2014) and The Girl Who Sees Smells (2015) for their action-romance blend, or Mask Girl (2023) for its hidden-identity drama. For lighter romantic comedy energy with undercover twists, Love Andante (2024) and Led Astray by Love (2022) are solid picks.

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