Nathan for You (2013)
The Comedy Central mockumentary where Nathan Fielder's absurd business advice turns real small businesses into unforgettable television.
Nathan for You - Series Information
- Original Title: Nathan for You
- First Air Year: 2013
- Last Air Year: 2017
- Created by: Nathan Fielder, Michael Koman
- Type: TV Series
- Genres: Comedy, Documentary
- Content Rating (US): TV-14
- Episode Runtime: Average runtime per episode (21 minutes)
- Number of Seasons: 4
- Number of Episodes: 31
- Status: Ended
- Original Language: English
- Spoken Languages: English
- First Air Date: February 28, 2013 (United States - TV-14), February 28, 2013 (Canada - 14+), February 28, 2013 (Germany - 12), February 28, 2013 (France - 12), February 28, 2013 (Australia - M), February 28, 2013 (Spain - 12)
- Networks: Comedy Central
- Alternative Titles: Nathan for You (US), 救援高手 (CN)
- Production Companies: W.D.M. Productions, Abso Lutely Productions, Blow Out Productions
- Production Countries: United States of America
Nathan for You - Plot
Self-proclaimed business expert, writer, director and comedian Nathan Fielder helps real small businesses turn a profit with marketing tactics that no ordinary consultant would dare to attempt. From driving foot traffic to an off-the-strip souvenir shop by using Hollywood flair and a Johnny Depp impersonator, to creating a rebate that can only be redeemed by climbing a mountain, to founding a coffee shop called "Dumb Starbucks," Nathan has always gone to the limit to make his ideas come to life. With his unorthodox approach to problem solving, Nathan's genuine efforts to do good often draw the real people he encounters into an experience far beyond what they signed up for.
Nathan for You - Trailer
Check out this clip to get a taste of Nathan's uniquely awkward brand of business consulting.
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Nathan for You - Cast & Crew
Creator(s)
- Nathan Fielder
- Michael Koman
Main Cast
- Nathan Fielder
- William Heath
- Brian S. Wolfe
- Anthony Filosa
- Victoria Hogan
- H. Jon Benjamin
- Trisha Paytas
- Anthony Napoli
- Ronnie Rodriguez
- John Kim
Writers
- Tim Banning
Executive Producers
- Nathan Fielder
- Tim Heidecker
- Michael Koman
- Dave Kneebone
- Eric Wareheim
Nathan for You - FAQs
What is Nathan for You about?
Nathan for You follows comedian Nathan Fielder as he offers genuinely bizarre business advice to real small business owners. Armed with a business degree and zero social awareness, he devises outlandish marketing schemes — from founding 'Dumb Starbucks' to creating rebates redeemable only by climbing a mountain — that spiral hilariously out of control.
Is Nathan for You scripted or real?
The businesses and people are entirely real, but Nathan's plans are scripted and produced. Real small business owners genuinely participate in his schemes without knowing exactly how far things will go. That tension between authentic human reactions and Nathan's absurd, carefully engineered situations is precisely what makes the show so compelling and uncomfortable to watch.
Where can you stream Nathan for You?
Nathan for You is available to stream on HBO Max and Paramount Plus (including its Premium, Essential, Apple TV Channel, Amazon Channel, and Roku Premium Channel tiers). It can also be purchased on Amazon Video, Apple TV Store, Google Play Movies, and Fandango At Home. Free viewing with ads is available on Pluto TV, and Hoopla offers it for free with a library card.
What is the 'Dumb Starbucks' episode about?
In one of the show's most viral moments, Nathan opens a coffee shop called 'Dumb Starbucks,' exploiting a parody law loophole to use Starbucks branding without permission. The stunt drew massive real-world media coverage and long lines of curious customers before health authorities shut it down — a perfect example of Nathan's genius for manufactured chaos.
How many seasons does Nathan for You have?
Nathan for You ran for four seasons on Comedy Central, plus a specials season, totaling 31 episodes. Season 1 through Season 3 each contained 8 episodes, while Season 4 wrapped up with 7 episodes. The series concluded in 2017 with a feature-length finale titled 'Finding Frances.'
Is Nathan for You worth watching?
Absolutely. Nathan for You holds a near-perfect critical reputation and is widely regarded as one of the most original comedy series of the 2010s. It's genuinely funny, deeply strange, and unexpectedly moving — especially the Season 4 finale 'Finding Frances,' which many critics consider a masterpiece of documentary-style television.
What shows are similar to Nathan for You?
If you loved Nathan for You, Nathan Fielder's follow-up series The Rehearsal (2022) is essential viewing. Other great picks include How To with John Wilson, Jury Duty (2023), I Think You Should Leave with Tim Robinson, Documentary Now!, and Adam Ruins Everything — all series that share a taste for awkward, boundary-pushing comedy.
Who created Nathan for You?
Nathan for You was created by Nathan Fielder and Michael Koman. Fielder, a Canadian comedian and writer, serves as both the show's creator and its on-screen protagonist. The series was executive produced by Fielder alongside Tim Heidecker, Eric Wareheim, Dave Kneebone, and Michael Koman, and aired on Comedy Central.
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