Shopping Queen (2012)

Germany's beloved fashion competition where five women battle it out each week to be crowned the ultimate Shopping Queen.

Shopping Queen - Series Information

  • First Air Year: 2012
  • Last Air Year: 2026
  • Type: TV Series
  • Genres: Reality, Soap
  • Episode Runtime: Average runtime per episode (60 minutes)
  • Number of Seasons: 15
  • Number of Episodes: 3,216
  • Status: Returning Series
  • Original Language: German
  • Spoken Languages: German
  • First Air Date: January 30, 2012 (Germany - 12), January 30, 2012 (France - 12), January 30, 2012 (Spain - 13)
  • Networks: RTL, VOX
  • Production Countries: Germany

Shopping Queen - Plot

"Shopping Queen" is a styling documentary in which five women compete against each other on five consecutive days each week to become the woman with the best style and the best sense of fashion.

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Shopping Queen - Cast & Crew

Main Cast

  • Guido Maria Kretschmer
  • Thorsten Schorn

Shopping Queen - FAQs

What is Shopping Queen about?

Shopping Queen is a German styling documentary series in which five women go head-to-head over five consecutive days, each attempting to put together the most stylish outfit based on a weekly theme. Fashion expert Guido Maria Kretschmer judges their looks and crowns the ultimate Shopping Queen.

Who is the host of Shopping Queen?

The show is hosted by Guido Maria Kretschmer, one of Germany's most celebrated fashion designers, alongside Thorsten Schorn. Kretschmer's warm personality and sharp fashion eye have made him the face of the series since its debut in 2012.

How many seasons and episodes does Shopping Queen have?

Shopping Queen has aired 15 seasons with a staggering 3,216 episodes, making it one of the longest-running reality formats in German television history. New episodes continue to air, with the series still in active production as of 2026.

Where can you watch Shopping Queen?

Shopping Queen airs on the German networks RTL and VOX. For a full overview of streaming and viewing options available in your region, JustWatch is a reliable resource to check current platform availability.

Is Shopping Queen still airing new episodes?

Shopping Queen is very much still going strong. The series holds a Returning Series status and remains in active production, with Season 15 currently underway. Its remarkable longevity since 2012 speaks to its enduring popularity with German audiences.

What makes Shopping Queen different from other fashion shows?

Unlike conventional fashion competitions, Shopping Queen focuses on everyday women rather than professional models or designers. Contestants shop with a limited budget, style themselves around a theme, and are judged by their fellow competitors as well as host Guido Maria Kretschmer, creating an intimate, relatable dynamic.

What network airs Shopping Queen in Germany?

Shopping Queen originally launched on VOX in January 2012 and has since expanded its broadcast presence to RTL. Both channels are part of the RTL Group family, and the show remains one of the flagship reality formats across their German-language programming lineup.

What are some shows similar to Shopping Queen?

If you enjoy Shopping Queen, you might also like Catfish: The TV Show for its engaging reality format, or Empire and Dynasty for their fashion-forward drama. Neighbours and The Young and the Restless offer similarly addictive, long-running episodic entertainment for dedicated viewers.

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