Vogues of 1938 (1937)

A dazzling early Technicolor musical set in the glamorous world of high fashion, featuring rivalry, romance, and an Oscar-nominated song.

Vogues of 1938 - Movie Information

  • Original Title: Vogues of 1938
  • Release Year: 1937
  • Directed by: Irving Cummings
  • Type: Movie
  • Genres: Comedy, Romance, Music
  • Age Rating (US): NR
  • Runtime: 1h 49m
  • Original Language: English
  • Spoken Languages: English
  • Release Date (Theatrical): August 18, 1937 (United States - NR)
  • Production Companies: Walter Wanger Productions
  • Production Countries: United States of America

Vogues of 1938 - Plot

An early Technicolor musical that concentrates on the fashions of the late 1930s, this film was reissued under the title All This and Glamour Too. The top models of the era, including several who are advertising household products, are in the cast. The plot centers around a chic boutique, whose owner, George Curson (Warner Baxter), tries hard to please his customers while keeping peace with his unhappy wife. A wealthy young woman, Wendy Van Klettering (Joan Bennett), decides to take a job as a model at the fashion house, just to amuse herself, but her presence annoys Curson, who must put together the best possible show to compete with rival fashion houses at the Seven Arts Ball. The film includes several hit songs, including the Oscar-nominated "That Old Feeling" by Sammy Fain and Lew Brown.

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Vogues of 1938 - Cast & Crew

Director(s)

  • Irving Cummings

Main Cast

  • Warner Baxter
  • Joan Bennett
  • Helen Vinson
  • Mischa Auer
  • Alan Mowbray
  • Jerome Cowan
  • Alma Kruger
  • Marjorie Gateson
  • Penny Singleton
  • Polly Rowles

Writers

  • Sam Spewack
  • Bella Spewack

Vogues of 1938 - FAQs

Where can you watch Vogues of 1938 online?

Vogues of 1938 is available to stream on select classic film platforms. You can check JustWatch for a full, up-to-date list of streaming services, rental options, and purchase links available in your region, as availability may vary by country and platform.

What is the song That Old Feeling from this film?

That Old Feeling is a popular song written by Sammy Fain and Lew Brown, introduced in Vogues of 1938. It received an Academy Award nomination for Best Original Song at the 1938 Oscars and has since become a beloved standard recorded by numerous artists over the decades.

What is Vogues of 1938 about?

The film follows fashion house owner George Curson, who struggles to outshine rival designers at the prestigious Seven Arts Ball while managing a troubled marriage. A wealthy socialite, Wendy Van Klettering, stirs things up by taking a modeling job at his boutique purely for amusement.

Who are the main actors in Vogues of 1938?

The film stars Warner Baxter as fashion house owner George Curson and Joan Bennett as socialite Wendy Van Klettering. The supporting cast includes Helen Vinson, Mischa Auer, Alan Mowbray, Jerome Cowan, Alma Kruger, Marjorie Gateson, Penny Singleton, and Polly Rowles.

Is Vogues of 1938 filmed in color?

Yes, Vogues of 1938 is one of the earlier Hollywood productions shot in Technicolor. The use of color photography was a deliberate creative choice to showcase the elaborate fashion designs and costumes central to the film's story, making it a visually distinctive production of its era.

When was Vogues of 1938 released?

Vogues of 1938 was released in the United States on August 18, 1937, despite its forward-looking title. The film was produced by Walter Wanger Productions and directed by Irving Cummings. It was later reissued under the alternate title All This and Glamour Too.

Who directed Vogues of 1938?

Vogues of 1938 was directed by Irving Cummings, a prolific Hollywood filmmaker active during the studio era. Cummings was known for directing glossy, entertainment-driven productions, and this Technicolor musical showcased his skill with visually lavish, audience-pleasing material.

What is the runtime and age rating for Vogues of 1938?

Vogues of 1938 runs approximately 1 hour and 49 minutes. The film carries a Not Rated (NR) classification, which is standard for Hollywood productions from the 1930s that predate the modern film rating system. It is generally considered suitable for general audiences.

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