(s)Aya (2022)
A short Indonesian drama-thriller about an influencer who seeks escape but finds herself bound by the very work she tried to leave behind.
(s)Aya - Movie Information
- Original Title: (s)Aya
- Release Year: 2022
- Directed by: Aditya Ahmad
- Type: Movie
- Genres: Drama, Thriller
- Runtime: 22m
- Original Language: Indonesian
- Spoken Languages: Indonesian
- Release Date (Theatrical): November 27, 2022 (Indonesia)
- Production Companies: Vision+, Palari Films
- Production Countries: Indonesia
(s)Aya - Plot
AYA (25), is an influencer who is slowly losing her popularity. She decides to go on a holiday to an exotic coast resort, far from the demands of her work in Jakarta. Although she is far from the city, her manager, ANDHIKA (33), sends her a few products to review. Aya is then trapped in a contract, which obliges her to work.
(s)Aya - Trailer
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(s)Aya - Cast & Crew
Director(s)
- Aditya Ahmad
Main Cast
- Lutesha
- Nicholas Saputra
Writers
- Prima Rusdi
Producers
- Irin Junirman
- Edwin
(s)Aya - FAQs
What is (s)Aya about?
(s)Aya follows Aya, a 25-year-old influencer whose popularity is fading. She retreats to a remote coastal resort to recharge, but her manager Andhika keeps sending her products to review, pulling her back into the very work cycle she was trying to escape. It's a sharp, intimate look at the pressures of the influencer life.
Who plays Aya and Andhika in the film?
Lutesha takes on the role of Aya, the influencer at the center of the story, while Nicholas Saputra plays Andhika, her persistent manager. Both deliver grounded performances that give the film its quiet tension and emotional weight.
Does (s)Aya comment on influencer culture?
Absolutely. The film uses Aya's situation as a lens to examine the invisible contracts that bind social media creators — the pressure to perform even on vacation, the blurred line between personal life and professional obligation, and the exhausting cost of maintaining a curated online identity.
Who directed (s)Aya?
(s)Aya was directed by Aditya Ahmad, who also served as the film's editor. The project was produced under the banner of Palari Films and Vision+, two prominent names in contemporary Indonesian cinema and streaming.
How long is (s)Aya?
(s)Aya runs for approximately 22 minutes, making it a short film. Despite its brief runtime, it manages to build a compelling and layered narrative around themes of digital labor, personal freedom, and the invisible chains of modern work culture.
When was (s)Aya released?
(s)Aya had its release in Indonesia on November 27, 2022. The film was produced by Palari Films in association with Vision+, and it reflects a growing wave of sharp, socially aware short-form storytelling coming out of the Indonesian film industry.
What language is (s)Aya in?
(s)Aya is an Indonesian-language film. It was produced in Indonesia and spoken entirely in Indonesian, offering an authentic look at contemporary Jakarta life and the social media landscape as experienced within that cultural context.
What are some movies similar to (s)Aya?
If (s)Aya resonates with you, you might enjoy Starving in Suburbia (2014), Madeleine Collins (2021), On the Edge (2022), or Citation (2020). These films share a similarly tense, character-driven focus on individuals caught between personal desires and external pressures.
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