É Proibido Beijar (1954)
A spirited Brazilian comedy from the Vera Cruz studios, where a rookie reporter's celebrity interview spirals into delightful romantic chaos.
É Proibido Beijar - Movie Information
- Original Title: É Proibido Beijar
- Release Year: 1954
- Directed by: Ugo Lombardi
- Type: Movie
- Genres: Comedy
- Runtime: 1h 20m
- Original Language: Portuguese
- Spoken Languages: Portuguese
- Release Date (Theatrical): June 2, 1954 (Brazil)
- Production Companies: Companhia Cinematográfica Vera Cruz
- Production Countries: Brazil
É Proibido Beijar - Plot
Eduardo wants to become a police reporter. To do so, he unravels a mysterious crime, but fails to get the editor of his newspaper to promote it. He is engaged to Suzy, who works at a nightclub. In charge of interviewing a famous actress, June, gets involved in several embarrassing situations that are created by Suzy and two other reporters, Harry and Steve, who follow June since her arrival in Brazil.
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É Proibido Beijar - Cast & Crew
Director(s)
- Ugo Lombardi
Main Cast
- Mário Sérgio
- Tônia Carrero
- Zbigniew Ziembinski
- Inezita Barroso
- Renato Consorte
- Otelo Zeloni
- Cavagnole Neto
- Oswaldo Louzada
- Célia Biar
- Paulo Autran
Writers
- Fabio Carpi
- Maurício Vasques
Producers
- Dino Badessi
- Vitorio Cusani
É Proibido Beijar - FAQs
What is É Proibido Beijar about?
É Proibido Beijar follows Eduardo, an ambitious young journalist hoping to break into crime reporting. When he's assigned to interview a glamorous visiting actress named June, his fiancée Suzy and two rival reporters conspire to sabotage the encounter, setting off a chain of comedic misunderstandings.
Is É Proibido Beijar a classic of Brazilian cinema?
Yes, the film is part of the celebrated output of Companhia Cinematográfica Vera Cruz, the São Paulo studio that defined Brazilian prestige filmmaking in the early 1950s. It stands as a lively example of the era's homegrown comedies, blending screwball energy with local cultural flavor.
Who are the main actors in É Proibido Beijar?
The cast is led by Mário Sérgio as the eager reporter Eduardo and Tônia Carrero as the dazzling actress June. Inezita Barroso plays the jealous fiancée Suzy, while Zbigniew Ziembinski and Paulo Autran round out a strong ensemble of Brazilian stage and screen talent.
Where can I watch É Proibido Beijar?
Streaming availability for É Proibido Beijar varies by region and platform. Your best bet is to check JustWatch, which tracks current viewing options across all major streaming services and rental platforms so you can find where it's available in your area.
What role did Vera Cruz studios play in this film?
Companhia Cinematográfica Vera Cruz, founded in São Paulo in 1949, produced É Proibido Beijar as part of its ambitious mission to create internationally competitive Brazilian films. The studio brought together European technicians and local talent, giving the film a polished, cosmopolitan look unusual for the era.
Who directed É Proibido Beijar?
Ugo Lombardi directed the film and also served as its cinematographer, giving him creative control over both the visual style and the pacing of the comedy. Lombardi was among the Italian filmmakers who collaborated with Vera Cruz during its golden years in the early 1950s.
What are some movies similar to É Proibido Beijar?
If you enjoy the romantic comedy chaos of É Proibido Beijar, you might also like Let's Make Love (1960) with Marilyn Monroe, the screwball classic How to Murder Your Wife (1965), or the charming Girl on a Bicycle (2013). All share that same mix of romantic entanglements and comedic misunderstandings.
How long is É Proibido Beijar?
É Proibido Beijar runs 80 minutes, making it a brisk and breezy watch. At just over an hour and a quarter, it moves at the quick pace you'd expect from a screwball comedy, keeping the jokes and misunderstandings coming without overstaying its welcome.
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